Recently I was at one of the outlets of Future shop to buy a laptop. While I was there, i went through the products on display. There was a product expert called Nicole Dewar . She was an exceptional salesperson in that she was not concerned about just selling a product “anyhow” rather she was much more concerned about selling products and value. The value is the intangible aspect of a transaction process. A customer may buy or not based on that alone. And selling a product in today’s market require sales intelligence that can carefully combine both together during the course of a transaction. Nicole listened attentively to what customer had to say. She focused 100 percent on a customer per time. She gives a sense of respect and utmost importance to what the customer has got to say? She try to understand why s/he wants to buy and why s/he want want to buy? By giving utmost attention to customers, she was charming them, bonding them and giving them more reason to consider buying right away . That was the way i felt. I felt like buying all the product she was having in her section in that mall.
What most salespersons don’t learn to figure out fast, while mastering their product knowledge is people’s skill. Ability to bond with people first before scheming to get money out of them. What they fail to master as well was their concern for what will make the customer come back again and again to buy from their company. This is actually beyond cramming the vision and mission statement. It is the ability to enter into customers world, to peek through their mind, to understand the psychology surounding the customers intention of buying. This require spending qualitative time with the customer/clients to see what exactly the customers’ needs are? Converse to these, most of the sales people we see around daily are more concerned about getting rid of their products, dumping it on you. They are “pushy” and more eager to sell you “stuffs”. Little wonder that many products are later returned days after their purchase. To minimize such occurence the sales process must not be shortcircuited. Every transaction should be executed with value.once these are no longer missing in the course of a transaction, sales will rise greatly.
INTERNATIONAL STUPIDITY:Social networking site abuse [Part Two]
February 12, 2009
International stupidity is a display of folly, crudeness and infantile behaviors in one way or the other on a larger spectrum, in which people are disappointed concerning the ways in which the behavior is being exhibited. This can be easily observed on social networking sites like Face book. There are people who don’t care to say anything or post anything on a website, no matter how unreasonable it may be. Most common example is the display of pictures of nudity, ridiculous actions, rude comments, racist comments, rude statements and so on. Other examples can be found in several other areas in the way some people appear as a group, in the way they pose in their pictures, in how they talk about what they don’t know, write or blog about topics, discuss about certain issues, subjects or something which they don’t fully understand .
Although, I am not a human behavior expert, I have observed that it does not require more than a level of common sense to weigh whatever you are sending out to the public before doing so. Stupidity springing from boredom, idleness, laziness, and so on; these in turn spread in time through idle moments into Social networking sites and blogs all over the internet. It later transform into abuse. The abuse could come in various forms. An abuse could go beyond a mere abuse of privilege, abuse of access, an abuse of people, abuse of human rights and son on. The display of stupidity in general can go to a larger scale from mind level into an international scale. All in the name of doing something “weird”; some people have become internationally stupid. They do some things ignorantly which they may never have realized that may be stupid in form. Pictures, comments, articles could be posted on the internet which could infringe on the rights of others. When they should actually be what will add values, teach morals and entertain other people irrespective of the distance or region they are on the planet earth. When stupidity moves to an international level it is catastrophic in that the whole world now seems to know how much of wisdom the fellow needs to live through life. Most comments and posted videos are bizarre such that you tend to laugh uncontrollably at times when you read from people you feel should know better.
So here is the point,if you don’t want to be an international fool who uncovers his her nakedness in the public to the disgrace of his person; i will advise you ask God for wisdom to live life. You can live a life of impact through addition of value to others rather than being an internationally stupid person. Pray for grace to relate with other people wherever they are irrespective of race, distance, affinity or closeness of ties. The writer of the book of James in the scripture says “if any man lacks wisdom let him ask from the Lord who gives liberally without denying or withdrawing his gifts.
Analyzing Trends
February 4, 2009
Have you ever seen a tattoo on someone? Or do you have any tattoo on your body as you are reading this? Have you ever asked yourself, what is so trendy about a tattoo? What is so special about making some kind of body marks, drawings and/ or paintings? This writing is about some new trend called tattoo making and ringing body parts. A justified case study on tattoo, nose rings and lips rings may not be easily made in just a simple writing; however, I will try to do justice to this and still make it concise. Just before I continue, let me digress a little by saying that having had a diploma in General Agriculture plus another Bachelor degree in Agricultural Economics; I know to a large extent about branding and the essence of branding. To a large extent, It is solely for identification purpose…Among several other reasons. It is so that the farmers don’t misconstrue or mix up the breeds of flocks, so that they don’t make mistake in overdosing the same animal in the course of administering some form of treatment or the other. Also, it is for the farmer to be able to recognize the particular animal that has been mated on the farm. It is to also distinguish which animal has undergone artificial insemination from the ones that has naturally mated and so on. Right from the olden days up to now, farmers have engaged in branding their livestock so that they won’t get lost, mistakenly mixed up with another farmer’s flock, or get stolen or missing. Cattle are painted in ink. Some livestock and even dogs are hooked with rings in noses, ears, necks, et.al.
Enough on Agrology class! We are analyzing the common trends such as tattoos, nose and lips rings. Somehow it seems to me that we are really in the age of paradox. I mean, an age where what used to be contempt is now being celebrated. Slaves used to be branded with marks and rings in times of old. The slave masters do so in order to prevent their slaves from running away. Masters may design the ring in a way that will make it easy to see each slave from afar such that such slave becomes known, distinguished from the rest of the other slaves on sight. Today, what used to happen to slaves and beasts has become fashionable to man. The trend has begun where men are freely dressing up as slaves and beasts were compelled to appear in times of old. The reverse angle is that animals no longer have branded materials as the case was in times of old. There is no more slave trade yet we have the reminders of these experiences around us today. There is now such thing as Animal rights. So, men and women are now feeling the pains those animals used to feel. The rights of men to live a dignified life are now exchange for animals. Men are now taking on the experience which was once “animalistic”, animal-oriented and slavery oriented. Men and women are now branding their bodies like animals bodies used to be branded. They are now painting their bodies as animals used to be painted, ringing their bodies as slaves and dogs would have been ringed. We are stooping so low all in the name of being trendy through tattoos making and body ringing. What does it really mean to be fashionable? Is it only through tattoo fashion and body ringing that true trends can be quantified?
It’s now becoming “normal” and fashionable to have a ring in the tongue, nose, lips, and so on. There is always a difficulty identifying a man who dressed like a lady with so many rings in his ear, nose, and mouth, all in the name of trend. Those crazy trend pioneers who make people insert pins in the mouth, lips, tongues and some other parts of the body; were not dully informed about what they are doing and so can not inform other concerned people that there could be some dangers of infection or some possibilities of cancerous growth resulting from such holes that were made as a result of rings or tattoo designs. In asking why they do it in the first place. Some do these tattoos because they wanted to gain attention from other people. Attention seeking individuals could have resulted from having been a child without enough care. Such childhood programming arising from abandonment from parents which a child may be trying to reconcile, resolve as adult, could lead to tattoo and ring fashion endpoint. The worst scenario is this, that some folks don’t actually have any reason for painting themselves in tattoos. Some do it in order to blend in, out of peer pressure, and to have a sense of belonging. On the other hand, there are those who do not even know why they are doing what they are doing. I understand that there are new businesses arising from this trend. These businesses are devoted to making these tattoos for those who want to have it on their body. It’s regarded as a fashion business because some people believe that it beautifies them, and if it looks good on others, why not try it on. Hence, there is a need for someone to make it for those who want it on. There are some forms of competitions surrounding it. Somehow, whose tattoo is the best? The most pronounced tattoo? Which is the most complex tattoo? There is a group or the other on social networking websites which has emerged from tattoo fashion and trends.
As more and more people tend to celebrate how much branded they are. What do we see tattoo resulting into? Will more people begin to behave in part as animals? Will there be more slave mentalities? Or men and women would rise up to live a life of decency, moderacy, dignity and integrity? Will men live as men and dress like we want to be addressed? Think on these things.
Innovative marketing
December 20, 2008
Shopping could be time consuming, I was at the mall once, where an attendant at a fabric store, smiled at me as I entered. I frowned in return. She sobered out of disappointment. She had expected me to smile back. She was being “herself”, a sales person. I was being myself, a typical cranky customer. May be she has invited some customers and retained them by smiling. It was good enough charm that won some; but not enough on me. Stressed, angry due to the fact that I didn’t want to be at the mall, save for necessity. I was frustrated about the long search through various shelves, corner, color, and departments of the mall. Some items could come with specificities that demand walking stores, checking shelves, asking attendants. When I glanced back to steal a look on that sales lady who I frowned at, her glow was gone! It may be terrible of me. But the fact that she lost her glow was actually a proof of her hollowness and insufficiency. To force employees to smile by the reason of job description is not an innovative marketing. It only creates more gaps for them to overcome in marketing process. If it was not in her personality to smile, what happened unveiled it. It proved customer service skills as something that may be almost impossible to feign. Whether or not, she was appreciated, the smile was expected to be on. If it was not in core value, any charm put on to win people over will fail. Some customers know this that it can work if it is genuine. It will only last if it is intrinsic. As leopards never changes skin as in chameleon. Appearing in environmental color is untrue which reveal instability, falsity and self doubts in actual sense.
Therefore, it’s not that some of us don’t know what it entails to market or sell. What frustrate us mostly is paying that very price for innovative marketing- the expensive price of authenticity. The challenge may not be in our weak networks or failure of multilevel marketing; rather it may be in the futuristic advantages of our product or call it our product edge and our being genuine. Once we can figure that out; we already have what it entails to sell successfully. We can hang on; hang in there till we meet customers who prefer seeing the future value of product, value for money and quality in whatever they purchase. For most of us, innovative marketing is like innovation hunt. It’s a feat, some fight we don’t understand, unable to identify. It’s like a marketer aiming at target. He searches for the elusive. He chases the unstable and invisible customers. But they are just hard to pin down. It seems they don’t really need what the marketer has to offer or they don’t want to have any encounter with him. If he must market successfully, then he must be able to visualize the resourcefulness, of both now and the future of his product. That product worth may persuade customers successfully. Many times, it is uncertain that the customer will be willing to buy. Knowing ahead may bring some anxiety but it also brings the chance for rehearsing some persuading techniques. Consequently there may be a convincing result.
In order to hit on trade target at any point; whoever salespeople are selling to; they should made to see the relationship as something that transcend sales process. oftentimes these customers want to be seen as humans, as brother and a sister who should not be defrauded. So to sell to a blood tie people, is to be considerate. Since, they have fears, reservations; there are specific requirements, impending wants, and relevant needs on the line in different categories that must customer must address in their individual lives; which does not give room for time wastage or trial and error in their transactions. They don’t want to part with their money and later regret. They wanted good advice on the state of products. That is why sales must be done intelligently out of thorough preparation. From an understanding of customers’ model and profiles. In order to beat through fogs of resistance then, a marketer must bond with customers firstly by understanding, them and explaining the features of the product how they have future value and could meet relevant needs. Understanding customers, product’s outstanding qualities, marketer’s persuasive strength, authenticity and negotiation skills are quality factors required for innovative marketing.
It’s not a case of showing product price tags; flashing those discounts as “on sales”. It’s not about flexibility in how customers are allowed to pay for product through several credit cards, debit cards, or cash. The problem is, with what to pay as the medium of transaction? The exchange is unaffordable? Most customers want more than rebates; they want some extra value from every business transactions. Inadequate money restricts customers’ purchasing power. And a mere smile is not the answer. A sales person’s pleasant attitude may count but there is more to business transactions than all that. Little wonder most people give up on marketing; because they found out early that the stake is not just too high to attain innovative marketing and achieve marketing edge but it tends to soar higher.
Bridging innovation gaps.
December 19, 2008
In every generation, there are gaps that only innovation, creativity, vision and idea could bridge. Information is one vital tool for bridging gaps. This is the reason for record keeping, documentations, libraries and more. Despite the mammoth files in our offices and homes; we still have innovation gaps in our day.Activation of information is one of the essential keys to bridging those gaps. It is to literally pick up information in abstract forms, interpret it and be able to implement it. Thus the gap is bridged. The road map to develop any society is in activated knowledge. This is one of the primary works of creative change agents. They must become knowledge workers who possess productive capacity, indispensable skills, resourceful spirit and positive attitude that can birth change. An intelligent innovator must posses in his human spirit some potent force that never retreat or surrender to chance. There are innumerable potentials that will never be maximized if deliberate actions are not taken intelligently. He must be awakened to innovation groups and associations. Some other requirements may be to overcome the overwhelming challenges that may threaten vision and innovation. He must never be surmounted by the impossibilities. Then he must be able to refine the innovation, his vision, and make it so indispensable. He must be able to time it, re-brand it in all aspect of brand packaging.
When combined with direction, clarity, instruction and diligence, change is birthed. The success is evident where character combine with commitment and passion. You will definitely win. It is not too hard to say that, what drives most people today into research of all sorts is not passion but greed. The mad rush for profiteering that result from poverty can only be stopped deliberately…Individuals whose influence may seem weak and unable to affect groups, communities or society; should act now to know the difference.The way to change is embedded in action, seeing possibilities, improvement, sacrificing, serving faithfully in strength of character. All these and more are indispensable virtues to change and for change agents. It is like a whole bunch of flower in a florist’s hand, like a knitting of threading that will no longer be beautiful to behold when substituted by another piece that is different from its own species.
No society can develop where men fail to harness their potentials, under-employ their creative spirits, ignore their opportunities, and become negligent of their surroundings. This is why we must make every attempt towards change creatively and intelligently. Moreover, there is need for a proper team work, Unity of action, implementation oriented teams, commonality of terms and agreement amongst concerned resourceful groups, as well as a system that works. There is need for an order or hierarchy that will command some respect of its own. Yes! We have been discouraged by the overwhelming situations around. Most people have been discouraged by their environment, economy, enemies, individual experiences at one time or the other yet we must strive to emerge at the top. We must have all the odds broken down. All the gaps bridged for posterity.
Individual process for innovation actualization
December 19, 2008
There is an individual course work and progression towards innovation realization. We all have a responsibility in this journey. We need to ask if all around us; we are supporting innovation and innovators. If we embrace noble dreams, visions, and ideas of others irrespective of their brand names.We will be objectively do that.
Needless to add; if we must operate intelligently towards innovation actualization; we must not allow any idea to die in our hand, or in the file somewhere in our desks. Don’t forget that there is power in one man’s decision. And any innovative opportunity buried away in your drawer either consciously or unconsciously is a fight against innovation actualization. The odd may be insignificant today but it poses a very great evil at the next innovation world we are approaching very shortly.
There is an unconscious realization that innovation decay and idea rut are unrealistic. The quickest way to end the next age impending development and advancement is to oppose innovation today. The fact remains that certain innovation in the next age will come with their pedestal firmly braced upon the previous generation and works. They will look like a “new” brand from the old.
Therefore, do not permit any brilliant idea expiration in your hands. Don’t sanction evil reports and then allow good suggestions get ignored in a meeting. Don’t oppose any noble idea or any opportunity for growth just because of ego. Do not attack the reputations of others in order to become popular; do not stop people’s dreams by your own influence. This is the gradual road there- our daily routines, our smallest decisions, our policies and the personal decisions we make.
As much as you can; try to bond with people; bond with change agents, create a community, start a positive epidemics of change, encourage change agents out there. Above all, if you cannot beat them, do not join them. Don’t give up, let up or shut up! Never allow mediocrity reign, do not celebrate corruption, or worship people because of money.
Innovative intelligence.
December 17, 2008
In my previous writings, I have discussed “Sniff”, as the ability to see, to observe and take the opportunities that is already available around you. The intuitive ability or craft to maximize resources that is already in existence. However, here, I am discussing innovative intelligence as something slightly different from sniff. This is the ability to think what is not there at all. Meaning that, it is the creative intelligence that can pick from the invisible realm. It is to be able to imagine some thing new and birth it in terms of implementation towards problem solving. This is an intelligent thinking that yields result. The aptitude of the thinker to propound an innovation that will become so valuable, indispensable and irrefutable such that even your business competitors, team rivals and political opponents and so on, would want to be a part of it. This is the way of the champions; they always operate in such a way that they are able to recruit opponents, tame competitors to their sides through mergers, acquisitions, synergy and alliances. Conquering opposing forces and triumphing is a vital part of the game. If you are unable to do so; you may not be operating with an edge that could take over businesses and/or society. It may mean that you are not persuasive enough in taking what is required to give you some edge. Seeing an end ahead of time may require persuading relevant people, forces that count towards rallying round the noble cause you see. And you cannot persuade people [friend or foe] until you have been able to show them results. The result is a part of the game that innovative intelligence produces. You may ask why persuade the opponent? You are leaving your back doors unclosed if you don’t.
If there is any reason for an innovation; it is that it will be able to meet certain specific needs. It takes innovative intelligence to propound relevant ideas and innovation that has never been; and yet it will become so indispensable and relevant to the society. Innovative intelligence is therefore a capacity to propose an idea, the aptitude to plan and implement it such that it will become so valuable to the target group be it customers or client. Since, the end of any innovation that we can ever think of is to add value, to develop, implement ideas that will meet needs of the target audience. Then it is required that we understand where the market was, where it is presently, and where the market is likely going. This is not guess work. This is not mere forecasting. Sometimes prediction can be very correct. It takes right predictions to become resourceful. More valuable than we can imagine is where innovative intelligence can take us. It can see the difference which forecasting cannot and then tell the error margins. It goes beyond the limits of scientific predictions. In leadership, it is able to see ahead and take the audience where they cannot see yet. It is able to move the people to where they have not thought of being before. It can take them beyond where they never thought they can be.
Every inventor was able to imagine what will suit the end they saw and then intelligently walk through the history lane with the enemies and friends as a part of the picture. Their enemies may not necessarily mean their critics, competitors or rivals but they are definitely not their fans. Sometimes many businesses’ specific goals amongst several are beating competitions in customer service, marketing and sales. The requirements it takes to reach their corporate goals may vastly depend upon their customer records and inventories. Innovative intelligence propounds innovation beyond corporate goals, which means that it may not depend largely on what is already on record. It may be out of the box imagination. It may imagine relevant idea but which may not be customer’s demand of today but which will definitely be so relevant and indispensable to customers tomorrow. It takes innovative intelligence to embrace innovation edge when they are presented.