Recently I was at one of the outlets of Future shop to buy a laptop. While I was there, i went through the products on display. There was a product expert called Nicole Dewar . She was an exceptional salesperson in that she was not concerned about just selling a product “anyhow” rather she was much more concerned about selling products and value. The value is the intangible aspect of a transaction process. A customer may buy or not based on that alone. And selling a product in today’s market require sales intelligence that can carefully combine both together during the course of a transaction. Nicole listened attentively to what customer had to say. She focused 100 percent on a customer per time. She gives a sense of respect and utmost importance to what the customer has got to say? She try to understand why s/he wants to buy and why s/he want want to buy? By giving utmost attention to customers, she was charming them, bonding them and giving them more reason to consider buying right away . That was the way i felt. I felt like buying all the product she was having in her section in that mall.
What most salespersons don’t learn to figure out fast, while mastering their product knowledge is people’s skill. Ability to bond with people first before scheming to get money out of them. What they fail to master as well was their concern for what will make the customer come back again and again to buy from their company. This is actually beyond cramming the vision and mission statement. It is the ability to enter into customers world, to peek through their mind, to understand the psychology surounding the customers intention of buying. This require spending qualitative time with the customer/clients to see what exactly the customers’ needs are? Converse to these, most of the sales people we see around daily are more concerned about getting rid of their products, dumping it on you. They are “pushy” and more eager to sell you “stuffs”. Little wonder that many products are later returned days after their purchase. To minimize such occurence the sales process must not be shortcircuited. Every transaction should be executed with value.once these are no longer missing in the course of a transaction, sales will rise greatly.
Achieving successful innovation management
December 20, 2008
Innovation management is managing innovation from raw state into finished forms. Innovation could be in guise of strategies, know-how of product and services, business development, plans, predictions, prophecies, forecasts, information technology, ideas, et.al. To live on the cutting edge is to be able to evolve some of these. Innovation management is therefore a hub of business branding. It will continue to bring the market edge in 21st century businesses and beyond. That is what is prevalent in business development; as managers strategize through creative intelligence towards realization of idea implementation. Businesses that will win in the present world economy must be innovation conscious and employ innovation managers deliberately. For a business to be relevant they must pay the price for innovative intelligence. The ability to provide the irrefutable, practicable answers that has not been but which has the potential and capacity to be proven is certain through these people.
Some successful organization may have at their core, some project managers among their executive who operates with valuable ideologies and team up to bring increase which justifies their annual budget and expenditure throughout the year. The implementation of their innovative business principles may have yielded great turnover at year end such that they may not mind the cost of retaining, retraining such staffs. It may never happen that way forever, if what they work with his basic project ideologies rather than futuristic projections. Reason is that project has already been done but innovation is yet to be executed. It is a question of that thin line between what is yet to come and what we are already seeing. On the other hand another business may reach their year end, evaluate and discover skyrocketed costs. They may decide on employing creative intelligent staffs by replacement method. They may choose to downsize, turn back on their vision and mission statements unconsciously. They may subtly violate policies and corporate promises. Rather than going through the season and coming out wet, but better on the other side. They may bow out, lose business integrity and more. Corporate teams must be re-trained to enable them embrace innovation in thoughts and actions. The training may be intangible in value. It will prevent refusal of creative ideas and insights. It will avoid unyielding attitude to authority with innovation edge. If it threatens their comforts; they may not be braced up for it. They may see it as obstacle and prefer to avoid it out rightly by continuing reinventing the wheels. They must see possibilities and advantage for them not to quit on innovation. It’s like; the next “mad rush” will not be like “gold rush” but it will be towards actualization of stable business economic environment through intelligent outsourcing. And just as in days of gold rush, most business will be madly securing their market share by determining their “business gold” which is the capacity of their corporate teams. Through outstanding idea managers, employers will deliberately expand and the cycle will begin again for a search for indispensable employees who possess outstanding profiles; capacity, result-oriented and track experience attributes and more.
Connecting innovation, change, and business
December 20, 2008
In the religious organizations, it is called prophecy. In the science world, it is predictions, in research, it is called forecasting techniques, in commerce world, its called innovation. In this writing I call it innovation edge and it requires creative intelligence to see it. The world has been looking for managers, bankers, stock brokers and employees who can master the art of innovation management. The bookshops are filled with variety in titles but rarely will you see any shelve committed to innovations. We have been searching for value in personal lives as well as in business sectors for several years. Corporate bodies, business experts in the market called it different names but it is the same thing we are likely looking for. It is for significant economic worth for our invested efforts and time. To some it is one or more of the following profit, turn over, customers’ retention, volume, possibilities. And to some others it is the combination of all and much more. The word is value. The answer lie in innovation intelligence and the end is innovation edge.
Since the beginning of time, change has been, the race has been a matter of adapting to change. The world has seen enormous, thrilling and mind blowing revolutions. Although some of this transformed our minds, some numbed us. Most transformation has brought advancement. To stay abreast, alert, attuned, competitive with edge amidst psycho -cataclysmic changes occurring at light speed is by continuing to innovate and not attempting to master uncertainties and instabilities that could run one crazy. It is no longer a question of being current or being informed rather it is of leadership edge that is able to bring out an innovation edge through a system of management that can predict and adjust, forecast and fine tune as it goes. It has to be able to analyze impending happenings, events before they occur; and then go ahead to position the business rightly in the future for it. Their innovation does not have to be famous or even celebrated to sell inside the organization. It has to follow healthy business ethics, corporate integrity with her team to succeed. It could come in form of promise to stakeholders of their job security through consistent implementation of trade policies and corporate decisions made. It should protect their rights and interests. It may bring dividends, bonus or a raise much later, but it will not navigate to recession. In essence, corporate bodies may not necessarily have to promise a bonus, give a raise, or even declare dividend in the immediate but they are able to salvage their business from decline. They are committed not to stoop to downsizing for the sake of their stakeholders.
Moreover, older businesses and organizations understand that by being able to hold the decision making power through timely information, they can bond with stakeholders; determine the market determinant forces. For new companies, it’s in being able to assure the stakeholders. It is being able to appreciate employees. It is bonding through acquisition, mergers with shakers and movers of the market. It’s the ability to take the market by surprise through innovation. It is by introducing indispensable product brands that relates to the needs of their customers at the moment and in the future. It could be the corporate capacity to grow and develop unto one that is able to secure future value, market share through intelligent marketing and monopolistic edge.
Ending Idea rut.
December 20, 2008
“Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs are people who have come alive.” -Harold Whitman
It is not how big you are, it is how bigger you want to be? It is not about how great you are presently. It is how greater you can become? Could it be that; it is not just that it is too expensive to pursue and reach our dreams but that it is a matter of whether or not we are ready to die and go bankrupt for it. We are afraid because we are parochial and paranoid. We are under-achieving because we jointly suffer from a disease called idea paralysis… Which causes idea rut or innovation decay. On an island of doubt where dreams are buried, we pass through and also offer ours for penny. We didn’t take time out to ask soul-searching questions like: Where we could possibly reach through our single contribution of innovation? What growth we may possibly attain through personal creativity? Who our idea could possibly influence and rescued? Where our businesses could grow to? What we can become because of all these? Some other question is how will we know when we’ve had the best innovation or idea that the world is expecting, which the world has never known? When will it occur that we have reached there? What will the idea look like? When we are scared of being jeered at, when we are afraid of failure; how do we possibly try? How do we get to test our ideas?
The question is do you want to be an innovator or not? The other option is to be some grumpy feet dragging frustrated folks, who hanker after life guessing and cursing, waiting for what is coming next. If you want to be an innovator, who will change the course of history; it is not why but when? You want to reach those laudable and beautiful goals and aspirations and feel you have labored for something that mattered which will transcend you. So, I dare to what have you ever dreamt of? What are you scared of dreaming of? Where does your thinking stop and why have you stopped dreaming? Whatever happened to your creative mind? Do you feel that since your creativity does not yield monetary value you should stop? Where do you tend to conceive creative idea the most? What have you ever wished in your mind which has never been? Why will you want to stop even when it appears as if it is stupid wish dreams, and no one is appreciating it? Why are you discouraged of dreaming when no one is supporting you? What is the mental barrier against your cognitive and imaginative abilities?
It is not that some of us are not dreaming or that we are lazy dreamers; rather we all at one time or the other probably got overwhelmed. We count the cost and avoid the hard work involved with our dreams wherein what is required of us is more than the best we could to offer. There is fear inside and out. It is tough to maintain consistent patterns of creative thought which is required for the discovery of innovation. It’s like some imaginary lines are shut down. Lines of beautiful thought patterns that evolve into downloadable, scientific compact system of thoughts. These lines may be inkling associated with solution processes that brings positive, creative thoughts. Innovative intelligence therefore cannot come through haphazard thinking. It does not arise from worry or a thinking pattern, that merely take long walks, deep pauses, sits quietly somewhere beside lake, on sofa indoor; Imagining some fairy tales. Could it be that, it is in asking certain soul-searching questions that imagery of innovative thoughts are provoked towards the end of positive results. It always ends in desired destination without removing people from the big picture. Therefore it is not about where you really are? Because, every innovation often shows the mind and the perspective of the innovator and innovation location is in the mind and faculties of the innovator, a mind is a terrible thing to waste. The end of every innovation edge will therefore partly reflect the mind, its beliefs and core values. It will reaffirm the whole creation from coast to coast as connected and beneficiaries. The actual test of innovation intelligence may not be in eloquence of innovator or in certifications, not in all the years wasted in laboratories discovering nothing, not in many long pauses or breathe taken, rather in it may be in this: the mind-color, the motive, the vision, the strength of idea, the beneficiaries, the nature and features of innovation and more. This is how it connects us. This is all what it meant.
Innovative marketing
December 20, 2008
Shopping could be time consuming, I was at the mall once, where an attendant at a fabric store, smiled at me as I entered. I frowned in return. She sobered out of disappointment. She had expected me to smile back. She was being “herself”, a sales person. I was being myself, a typical cranky customer. May be she has invited some customers and retained them by smiling. It was good enough charm that won some; but not enough on me. Stressed, angry due to the fact that I didn’t want to be at the mall, save for necessity. I was frustrated about the long search through various shelves, corner, color, and departments of the mall. Some items could come with specificities that demand walking stores, checking shelves, asking attendants. When I glanced back to steal a look on that sales lady who I frowned at, her glow was gone! It may be terrible of me. But the fact that she lost her glow was actually a proof of her hollowness and insufficiency. To force employees to smile by the reason of job description is not an innovative marketing. It only creates more gaps for them to overcome in marketing process. If it was not in her personality to smile, what happened unveiled it. It proved customer service skills as something that may be almost impossible to feign. Whether or not, she was appreciated, the smile was expected to be on. If it was not in core value, any charm put on to win people over will fail. Some customers know this that it can work if it is genuine. It will only last if it is intrinsic. As leopards never changes skin as in chameleon. Appearing in environmental color is untrue which reveal instability, falsity and self doubts in actual sense.
Therefore, it’s not that some of us don’t know what it entails to market or sell. What frustrate us mostly is paying that very price for innovative marketing- the expensive price of authenticity. The challenge may not be in our weak networks or failure of multilevel marketing; rather it may be in the futuristic advantages of our product or call it our product edge and our being genuine. Once we can figure that out; we already have what it entails to sell successfully. We can hang on; hang in there till we meet customers who prefer seeing the future value of product, value for money and quality in whatever they purchase. For most of us, innovative marketing is like innovation hunt. It’s a feat, some fight we don’t understand, unable to identify. It’s like a marketer aiming at target. He searches for the elusive. He chases the unstable and invisible customers. But they are just hard to pin down. It seems they don’t really need what the marketer has to offer or they don’t want to have any encounter with him. If he must market successfully, then he must be able to visualize the resourcefulness, of both now and the future of his product. That product worth may persuade customers successfully. Many times, it is uncertain that the customer will be willing to buy. Knowing ahead may bring some anxiety but it also brings the chance for rehearsing some persuading techniques. Consequently there may be a convincing result.
In order to hit on trade target at any point; whoever salespeople are selling to; they should made to see the relationship as something that transcend sales process. oftentimes these customers want to be seen as humans, as brother and a sister who should not be defrauded. So to sell to a blood tie people, is to be considerate. Since, they have fears, reservations; there are specific requirements, impending wants, and relevant needs on the line in different categories that must customer must address in their individual lives; which does not give room for time wastage or trial and error in their transactions. They don’t want to part with their money and later regret. They wanted good advice on the state of products. That is why sales must be done intelligently out of thorough preparation. From an understanding of customers’ model and profiles. In order to beat through fogs of resistance then, a marketer must bond with customers firstly by understanding, them and explaining the features of the product how they have future value and could meet relevant needs. Understanding customers, product’s outstanding qualities, marketer’s persuasive strength, authenticity and negotiation skills are quality factors required for innovative marketing.
It’s not a case of showing product price tags; flashing those discounts as “on sales”. It’s not about flexibility in how customers are allowed to pay for product through several credit cards, debit cards, or cash. The problem is, with what to pay as the medium of transaction? The exchange is unaffordable? Most customers want more than rebates; they want some extra value from every business transactions. Inadequate money restricts customers’ purchasing power. And a mere smile is not the answer. A sales person’s pleasant attitude may count but there is more to business transactions than all that. Little wonder most people give up on marketing; because they found out early that the stake is not just too high to attain innovative marketing and achieve marketing edge but it tends to soar higher.
Individual process for innovation actualization
December 19, 2008
There is an individual course work and progression towards innovation realization. We all have a responsibility in this journey. We need to ask if all around us; we are supporting innovation and innovators. If we embrace noble dreams, visions, and ideas of others irrespective of their brand names.We will be objectively do that.
Needless to add; if we must operate intelligently towards innovation actualization; we must not allow any idea to die in our hand, or in the file somewhere in our desks. Don’t forget that there is power in one man’s decision. And any innovative opportunity buried away in your drawer either consciously or unconsciously is a fight against innovation actualization. The odd may be insignificant today but it poses a very great evil at the next innovation world we are approaching very shortly.
There is an unconscious realization that innovation decay and idea rut are unrealistic. The quickest way to end the next age impending development and advancement is to oppose innovation today. The fact remains that certain innovation in the next age will come with their pedestal firmly braced upon the previous generation and works. They will look like a “new” brand from the old.
Therefore, do not permit any brilliant idea expiration in your hands. Don’t sanction evil reports and then allow good suggestions get ignored in a meeting. Don’t oppose any noble idea or any opportunity for growth just because of ego. Do not attack the reputations of others in order to become popular; do not stop people’s dreams by your own influence. This is the gradual road there- our daily routines, our smallest decisions, our policies and the personal decisions we make.
As much as you can; try to bond with people; bond with change agents, create a community, start a positive epidemics of change, encourage change agents out there. Above all, if you cannot beat them, do not join them. Don’t give up, let up or shut up! Never allow mediocrity reign, do not celebrate corruption, or worship people because of money.